3L+ 0T 100 Marks Ex. Hrs: 3
Importance of New Product: Definition-importance-Development Process, Importance of new product for
growth of enterprise, Definition of product and new product, Responsibility for new product development,
Demands on product development team, Classification of products from new product development, Point of
view- Need based/Market pull products, Tech. push, Platform based, Process based and customized products,
New product development process and organization, Generic product development process for Market Pull
Products, Modification of this process for other types of products.
Need Analysis: Problem Formulation Establishing economic existence of need, Need Identification and
Analysis, Engineering Statement of Problem, Establishing Target Specification.
Generation of Alternatives and Concept Selection: Concept generation- a creative process, Creativity, Road
Elects to creative thinking-Fear of criticism and Psychological set, Tools of creativity like brain storming,
Analogy, Inversion etc., Creative thinking Process, Concept feasibility and Concept Selection, Establishing
Engineering Specification of Products.
Preliminary and Detailed Design: Design Review Preliminary design- Identification of subsystems,
Subsystem specifications, Compatibility, Detailed design of subsystems, component design, Preparation of
assembly drawings, Review of product design from point of view of Manufacturing, Ergonomics and aesthetics.
Management of New Product: Development and Launch New Product Management’s Challenges, Maintaining
focus, Promotion of Right Culture, Management of Creativity, Top Management attention, Design Team Staffing
and Organization, Setting key mile stone, Identification of Risk Areas, Project Execution and Evaluation Product
Launch Strategies,
Project Planning: Project Task matrix, estimation of time and resources, project scheduling.
List of Recommended Books
1. Product Design and Manufacturing, Chitale and Gupta. McGraw Hill.
2. Product Design and Development, Ulrich and Eppinger, McGraw Hill.
3. Project Management in New Product Development, Barkley B.T., Tata McGraw Hill.
4. Product Management, Anandan C., McGraw Hill.
5. Engineering Design Methods, Cross, Nigel, John Wiley and Sons.
6. Product Design and Manufacture, Lindbeck, J.R., Prentice Hall of India.
7. New Product Development, Grunwald, G., NTC Business Books, Illinois.